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What scent does your email give off?
Last week someone introduced me to the idea of an email having a scent. I quite like this idea! The concept of this is that you can get a feeling for the email before you have read it. What factors in...
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Lies, Damn Lies & Subject Lines
A few weeks back, we released what we believe to be one of the most extensive pieces of research done into subject lines for marketing emails. If you’ve not read it yet, you can download it here. When...
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Will you survive Halloween emails?
I’m sure you’ve already had some, the emails that proclaim a link to Halloween which is tenuous to say the least. It does seem that any holiday, not just Halloween, is an excuse for some companies to...
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Introducing the Specialist Media Online Event
When: 6th-16 November 2012 Where: At your desk From the 6-16th November 2012 Adestra will take part in the Specialist Media Show’s first ever online event. This ever popular live exhibition and...
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Adestra at Econsultancy FUNNEL – the event for senior sales and marketing...
There’s a revolution underway in B2B and considered purchase markets which Adestra are proud to be a part of. And the people leading this revolution will come together only once this year: at FUNNEL,...
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Webinar synopsis: 4 time-saving email marketing tips that will also improve...
Yesterday our Marketing Director, Reena Mistry, led our October webinar. It focused on the many demands marketers are now faced with and how marketers can make their lives easier and results better. It...
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How you can improve your open rates in 2013
I am sure you have some fantastic emails planned for 2013. Therefore, it is worth spending some time ensuring you maximise your open rates, so that as many recipients as possible read your great email!...
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Addressing your low open rates with four top tips
“My campaigns have a very low open rate” - A common response when asking clients how they feel their campaigns are performing. The focus of email marketers at the moment is very much on automation,...
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Adestra to launch the results of 2.2bn email subject lines over afternoon tea...
As the official email partner, on June 26th and 27th we’ll be at Marketing Week Live 2013, on stand A137, ready to show you why our enterprise email platform, MessageFocus is the perfect tool for...
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Keywords for killer email subject lines…
The best subject line for your sector? ‘Alert’, ‘Daily’ and ‘Free delivery’ create great response, but content marketing terms fail A subject line is one of the main things under an email marketer’s...
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